Sudocrem

"“Mammy, where’s the Sudocream”? is a familiar cry in almost every Irish household. The ointment takes the sting out of bites and hives, nurses nettlerash away and provides a general gloopy, but effective cover for minor cuts and grazes. Its reliable properties have soothed Irish babies’ nappy rash for generations. Sudocrem was invented in 1931 by a Dublin-based pharmacist, Thomas Smith. Originally called Smith’s Cream the name was changed to Sudocream in 1950. It continues to be manufactured in Ireland to this day. A 2012 Irish Independent article stated: "Sudocrem is the spuds and bacon of skincare creams, the Guinness of gentle nappy rash reliefs and the Tayto of topical ointments. This white, thick viscous concoction, not dissimilar to fresh shaving cream with a vaguely medicinal but not displeasing smell,comes in a simple grey tub with a bold red and white label. This ointment means business, the label seems to boast. It will make you better. And it does. Every Irish Mammy I know swears by this national treasure."